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6 Major Email Marketing Trends for 2022

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To those who don’t routinely use email as part of their regular marketing mix, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? The truth is, while the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers.In fact, recent data indicates that each dollar spent on email can lead to an average of 4200% ROI if you’re using the right email strategy. Whether you’re a fledgling startup or a major enterprise, regular email marketing endeavors should be a major part of how you stay in touch with leads and move them through your sales funnel.In this article, we uncover some new email marketing trends that will help you set your email program apart in 2022 and build stronger relationship...
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7 Ways A Customer Loyalty Platform Boost Brand Engagement

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  Companies in every industry are utilizing customer loyalty solutions more often than ever before. Brands understand the importance of retaining existing customers and are choosing to implement a system directed specifically at building customer loyalty. Some marketers may think of loyalty programs and initially imagine a substantial portion of existing resources being funneled away into a program that doesn’t deliver ROI.   However, pursuing new customers is the true cost burden; a February 2018 article in Forbes asserts that keeping an existing customer is 5 times less expensive than acquiring a new one and increasing customer retention by 5% can increase profits from 25%-95%. Because marketers recognize that no two customers are the same, it’s clear that loyalty needs to be delivered strategically. One-off mass promotions that miss the mark for 80 percent of a brand’s customers are no longer efficient or cost-effective in an environment where consumers are exposed to betwe...
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5 trends that will shape ecommerce in 2022

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  It is no secret to those of us in business that eCommerce is an ever-changing industry – every year, several new trends come up that can help your business grow and compete with your competitors – and 2022 is going to be no different.If 2020 accelerated the growth of eCommerce, 2021 proved rapid growth is here to stay. As 2020-2021 was besieged by the pandemic, shopping behaviors were left forever changed. All markets and sectors that were behind in the development of online shopping platforms were forced to accelerate their digital transformation.Consumer behaviors have changed drastically. Lower in-store traffic, coupled with an increasing preference for powerful digital experiences, means customers are pivoting their demands of brands. Consumers of 2022 are demanding that retail companies bring new customer experiences to maintain an accelerated pace of digital evolution. Having an eCommerce business is no longer a luxury; it is an essential requirement that a retailer must ha...
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Using Data Driven Decision Making to Fuel Growth

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  2021’s inaugural issue of The Economist magazine boldly – and rightly – declared that data, rather than oil, was the world’s most valuable commodity. The world is quite simply now run with data. The content you read, the videos you watch, the updates you post and the products you buy; by 2022, new information generated per second for every human being will reach 1.7 megabytes. Considering there are over 7.7 billion people on the planet, the amount of new information is equivalent to more than 25,000 hour-long videos. Per second! All of our digital behavior is recorded. But for many companies, this data sits in one dashboard here and another database there, making it incredibly difficult to be used in a way that yields any results. The good news is that instead of letting your data degrade, you can use it for your business’ growth strategy to make better decisions.To make data driven decisions, you need to unsilo all that data, and unify it on one comprehensive platform that gives...
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Why an Integrated Strategy is Key to Moments Marketing

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  Without getting too philosophical, there’s no denying that mobile devices have redefined our lives and our expectations. Today we get what we want, whenever and wherever we want it simply by looking at the device in the palm of our hands. Anything from buying dinner to directions to travel cross country to looking up historical data is accessible in a matter of minutes. This type of ready access to all things means the way we do business and how we reach our customers has also dramatically changed. No longer a linear funnel, the customer journey has fractured into numerous touchpoints where decisions are made and preferences formed in real-time. These interactions, in modern marketing parlance, are called “moments.” What is Moments Marketing? You may not realize it, but it’s likely you’re already familiar with moments in time marketing; in fact, it’s probably already an active part of your life. Have you ever been wondering what to have for dinner only to look at your smartphone ...
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Why You Should Consider Adding Gamification to Your Customer Loyalty Program

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  Gamification is one of those buzzwords you often hear during brainstorming sessions, but when it comes to loyalty programs, it’s become much more than just a fad. Having a gamification component to your loyalty program or app is one of the most proven ways to keep customers happy and engaged with your client’s brand. That said, many have found that when they try to incorporate gamification into a business without proper research and data intel on their customers and target audience, they often end up feeling as if they’re performing without a net. The same goes for sophisticated customer retention solutions, such as robust loyalty programs. It doesn’t seem like all that long ago that most loyalty programs centered around the “buy some/get one” punch card model, along with the occasional direct mail special coupon offer. But with the exponential growth of eCommerce and the birth of the smart, sophisticated modern consumer, loyalty programs have branched out from simply rewarding p...
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How Real-Time Marketing Can Benefit Your Brand

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  If 2021 had a marketing buzzphrase, it was certainly “customer engagement.”  While nearly all brands were zeroed in on how to best achieve the best customer experience possible throughout their entire ecosystem, many found themselves confused as to how to best achieve that top-notch CX, particularly in a crowded eCommerce world where competitors are continually fighting for space and social share. True customer engagement is a combination of emotion and behavior; it is the interaction of how customers feel and what they actually do. And today’s consumers have high expectations for how brands cater to those emotions and behaviors. Customers today expect that brands are “armed and ready” at any given moment of the day to not only meet their needs but astound them with their integrated services and customer experience excellence. This type of “real-time” marketing effort is what it takes to create engaged customers, and an engaged customer develops positive sentiments toward th...
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