Group FIO

  Saying that today’s consumer wants it all isn’t an understatement, it’s actually stating a fact.  And what’s more, building real brand loyalty means you need to be the business that gives it to them. Modern day consumers anticipate they will be able to view your products online, download exclusive offers to their phone through your loyalty program while they browse in your online or brick-and-mortar store, and then be able to boast about their purchase on their Instagram feed before deciding that in the end, they prefer the green sweater over the red, and enjoy a nearly effortless return and exchange experience. While most competitive brands realize the need for an omnichannel strategy, a significant number stop short of developing a plan to maintain a consistent brand image across all channels. A recent McKinsey Research study found that many brands like The Gap, Williams Sonoma, and Crocs – brands that once seemed to have the corner on brilliant marketing strategy sewn u...

  A great customer experience can be just like great art; you can’t necessarily describe it in words, but you know it when you see it. This brings up a great story recently shared by Business and Marketing Reporter Jade Floyd. While recently on her honeymoon, the reporter found a painting she loved in a local gallery that was unfortunately out of her price range. She called the gallery to see if the artists had any prints available or a payment plan option; neither of which were options. She had all but put the idea out of her mind when 6 months later, she received a call from the gallery. It seems the artist was getting ready for a show in Chicago, and upon hearing about how much Floyd had loved her painting, decided to offer it to her at a discounted price before taking it with her to the art show. No doubt, that is an example of a great, personalized customer experience. Also in little doubt is, how does one quantify or measure it? Even for businesses that have more structured s...

Group  FiO’s Intelligent Open source solutions (iOSS)offers a credible alternative to commercial software in both the size and scope of the business problem you are trying to solve.  We focus on the Apache Software Foundation (ASF) suite of applications to deliver the optimal solution for your business. Solutions can be broad such as Big Data, ERP, CRM or it can be narrow such as a specific platform for your commercial or SaaS-based ERP/CRM.  Open Source, specifically ASF, is the perfect option if you are looking for a solution that is hyper-specific and extremely customized to fit your internal processes, all while remaining cost-effective. We focus on helping you drive ROI with an overall review of TCO.  As an open-source solutions company, our engagement model can work with you as deep as you need to build, deliver, and operate. If you need our Open Source Solution free demo please request here:  https://www.groupfio.com/request-a-demo-sales-team/ Know m...