Group FIO

To those who don’t routinely use email as part of their regular marketing mix, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? The truth is, while the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers.In fact, recent data indicates that each dollar spent on email can lead to an average of 4200% ROI if you’re using the right email strategy. Whether you’re a fledgling startup or a major enterprise, regular email marketing endeavors should be a major part of how you stay in touch with leads and move them through your sales funnel.In this article, we uncover some new email marketing trends that will help you set your email program apart in 2022 and build stronger relationship...

  Companies in every industry are utilizing customer loyalty solutions more often than ever before. Brands understand the importance of retaining existing customers and are choosing to implement a system directed specifically at building customer loyalty. Some marketers may think of loyalty programs and initially imagine a substantial portion of existing resources being funneled away into a program that doesn’t deliver ROI.   However, pursuing new customers is the true cost burden; a February 2018 article in Forbes asserts that keeping an existing customer is 5 times less expensive than acquiring a new one and increasing customer retention by 5% can increase profits from 25%-95%. Because marketers recognize that no two customers are the same, it’s clear that loyalty needs to be delivered strategically. One-off mass promotions that miss the mark for 80 percent of a brand’s customers are no longer efficient or cost-effective in an environment where consumers are exposed to betwe...

  It is no secret to those of us in business that eCommerce is an ever-changing industry – every year, several new trends come up that can help your business grow and compete with your competitors – and 2022 is going to be no different.If 2020 accelerated the growth of eCommerce, 2021 proved rapid growth is here to stay. As 2020-2021 was besieged by the pandemic, shopping behaviors were left forever changed. All markets and sectors that were behind in the development of online shopping platforms were forced to accelerate their digital transformation.Consumer behaviors have changed drastically. Lower in-store traffic, coupled with an increasing preference for powerful digital experiences, means customers are pivoting their demands of brands. Consumers of 2022 are demanding that retail companies bring new customer experiences to maintain an accelerated pace of digital evolution. Having an eCommerce business is no longer a luxury; it is an essential requirement that a retailer must ha...

  2021’s inaugural issue of The Economist magazine boldly – and rightly – declared that data, rather than oil, was the world’s most valuable commodity. The world is quite simply now run with data. The content you read, the videos you watch, the updates you post and the products you buy; by 2022, new information generated per second for every human being will reach 1.7 megabytes. Considering there are over 7.7 billion people on the planet, the amount of new information is equivalent to more than 25,000 hour-long videos. Per second! All of our digital behavior is recorded. But for many companies, this data sits in one dashboard here and another database there, making it incredibly difficult to be used in a way that yields any results. The good news is that instead of letting your data degrade, you can use it for your business’ growth strategy to make better decisions.To make data driven decisions, you need to unsilo all that data, and unify it on one comprehensive platform that gives...